Ichikara is engaged in the NIJISANJI Project and other various business.
NIJISANJI project is a VTuber program where a variety of talented influencers participate. The objective of this project is to accelerate the beginning of the next generation of entertainment through services such as events, sale of goods and digital contents, production of music, etc. As of May 2020, more than 100 VTubers are actively performing unique activities on video streaming platforms such as YouTube.
Through expansion of the VTuber business overseas and localization with countries all over the world, we aim to acquire enthusiastic and passionate global fans. As of June 2020, the project has expanded to three Asian countries (China/Indonesia/Korea) in their local languages, including English. Our goal is to work as bridge to deliver Japan's entertainment contents to other countries using their own networks.
Yumenographia is a pioneering service which uses VR technology to enable two-way communication with characters in the virtual world. Through this unique two-way entertainment, we are creating brand new days in which the virtual world can be experienced much closer.
SLEE is an idol project to which a variety of talented influencers belong. SLEE aims to accelerate the next generation of entertainment through various events, sales of goods, digital contents, and music production. Unlike existing idols, a wide variety of members will make the most of their individuality and perform mainly on streaming platforms like YouTube.
We try on the challenges to develop various new businesses in entertainment field leveraging our accumulated data and expertise in this area.